My path has never been linear - it’s been a journey guided by curiosity and by what truly lights me up. I studied photography, law, business, and design, each field adding a different lens through which I learned to see the world. Over time, those layers came together, shaping both my perspective and the confidence to build something of my own.
Jewelry found me at the meeting point of art and craft. It’s where creativity meets precision, where tradition collides with innovation. I immersed myself in goldsmithing, gemology, 3D design, and stone setting, and spent years inside an international luxury studio, learning firsthand what transforms a piece of jewelry into something exceptional.
I grew up in Tel Aviv - a city alive with contrasts, where cultures meet and aesthetics overlap. The rhythm of its streets, its urban edge, and its layered history taught me to embrace complexity, to find beauty in tension, and to always look for new perspectives. Those lessons live inside every piece I create for ATUR.