I’m Talia, the owner and head designer of ATUR. My journey to jewelry design has been anything but linear—a path of exploration, curiosity, and creation. But one thing has always been clear: I wanted to build something of my own.

I was born in Haifa, surrounded by nature, where my earliest memories are of organic forms and quiet beauty. At six, I moved to Tel Aviv, a fast-paced city that fueled my ambition and shaped my aesthetic. I thrived in its energy—drawn to movement, architecture, and urban life. But in recent years, I’ve felt a quiet pull back to nature, searching for balance between structure and fluidity, dynamism and stillness.

That contrast—between movement and calm, the organic and the architectural—has shaped everything I do, including my journey to jewelry design.

I began my studies in photography at an art school, refining my eye for composition and storytelling. From there, I explored makeup artistry, fascinated by transformation. Seeking a broader foundation, I pursued law, business management, and government, gaining the strategic skills to build something lasting.

Each step taught me something valuable, but I was still searching for a medium that truly felt like mine. After completing my law internship, I realized I needed something that challenged both my creativity and my mind. Then I discovered goldsmithing—and everything clicked. The precision, the craftsmanship, the transformation of raw materials into something lasting and meaningful—it reignited my passion.

Determined to master the craft, I immersed myself in 3D design and gemology, blending technical expertise with artistic intuition. I then spent several years as a bench jeweler, 3D designer, and production manager for a luxury jewelry brand, gaining hands-on experience in every stage of the process.

Eventually, I knew it was time to bring everything together—art, craftsmanship, business, and design—and build something of my own. ATUR was born from that pursuit, a space where all my experiences and passions converge.

ATUR is more than a jewelry brand; it’s deeply personal. It reflects my journey—movement and stillness, tradition and modernity, the pursuit of creative freedom. Designing jewelry isn’t just about aesthetics; it’s about creating pieces that resonate, inspire, and tell a story—yours and mine.

Thank you for being part of ATUR’s journey. I’m honored to share my passion with you and create jewelry that becomes part of your story.

— Talia Klein